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The web site has the following in the web site, "Experience The Difference Of Pure Business Integration." We noticed that the web site also stated " Integration with every system component." It also said " Real-time GPS fleet management system. Robust marketing tools at your finger tips. What is Pure Data Flow? Can substantially reduce business costs due to systematically operating a business from end to end. Has the ability to connect to other companies to securely share information to maximize efficiency. Complete system automation offers major cost savings and increased ROI." The header had email chat address book calendar blackberry integration sms notification quoting crm customer relationship management inventory gps fleet reports statistics commission grid payroll marketing pick list ocr high speed imaging quality assurance outbound calling phone database as the highest ranking optimized keyword.